Stretching and strengthening programmes play an important role in the treatment of heel and arch pain caused by plantar fasciitis. In a study* 83% of patients involved in stretching programmes for heel pain were successfully treated. The PediRoller is an exercise aid, offering immediate relief from common heel and arch foot pain. Used regularly, the PediRoller can maintain healthy feet and address problems of heel and arch pain such as plantar fasciitis. The PediRoller helps stretch the plantar fascia, a band of connective tissue running along the bottom of the foot, increasing flexibility and reducing pain. Its ridged design massages tired feet, reducing tension and stimulating circulation to the affected areas. It can be used as cold therapy by chilling or freezing before use, which will help reduce inflammation and combat pain. Easy to use, the PediRoller does not require batteries or electrics and can be used quickly while sitting reading, watching TV or just relaxing.